In the past year I’ve been to four SEO conferences, all of them by Distilled. Between the four conferences I’ve met at least 100 SEOs. At the second conference I noticed a consistent pattern that played out when I met somebody new.
Them: “Are you an agency or in-house SEO?”
Me: “I’m not an SEO. I’m a Marketing Director.”
Them: “Why are you at an SEO conference with a bunch of SEOs?”
SEOs are marketers too but of a different breed
Because marketing is simply a process to gain people’s attention and earn their trust in order to compel them to take an action, it’s accurate to say that SEOs are marketers. SEOs just happen to use a process to earn trust and compel action that is different than traditional marketers.
SEOs have de-borified traditional marketing.
3 reasons why you should make friends with SEOs now
One of the best moves I’ve ever made on a personal and professional level was deciding to build a knowledge-base in SEO – to understand the ‘why’ and the ‘how’ of SEO. And the SEOs I have met over the past year have enriched my life as a marketer in ways too numerous to recount.
So if you’re a marketer, in PR, or social marketing, here are three reasons I suggest you make friends with SEOs now:
- SEOs understand how to leverage search and social to connect people with content in ways traditional marketers don’t understand. Trust me, as search and social continue to converge you want SEOs as friends and colleagues.
- SEOs will freely give you how-to knowledge and brilliant SEO tools that simplify your life as a marketer and allow you to scale. That’s just how SEOs are. The open exchange of intelligence in the SEO community is amazing and inspiring.
- SEOs are always there to help. One morning I was looking at Google Analytics and discovered the root domain of our company site was de-indexed by Google. After recovering from paralytic shock, I reached out to the SEO community for help. I got the help I needed and we were re-indexed by Google the next morning.
Like me, you probably respect people who teach you things and help you grow. What you will find to be true about legit SEOs is that they genuinely enjoy teaching. And the SEOs that teach and share are just flat out great marketers because teaching and sharing are what great marketers do.
16 SEOs you should connect and network with
Maybe you don’t have the time to get to an SEO conference or you don’t have the money because you’re just starting to come up through the ranks. No problem. Connect with these 16 SEOs through their blog and/or Twitter and I promise you will get tremendous value, insights, and ideas to action on.
Take action and connect with these folks. Remember, it’s not always yourself, but the people you know who can be the greatest source of information, inspiration, and ideation.