If you write copy or blog, you get writer’s block. And you’ve probably tried various tactics to get over writer’s block. The problem is those tactics don’t work consistently, right?
The cure I’m going to reveal is slightly bizarre, but I can promise you this—it has always worked for one simple reason: it triggers that part of the brain (or heart) that juices the inspiration you experience when you create your best stuff. You know exactly what this inspiration feels like.
Think about the post that felt so good to write, that gave you an adrenaline rush when you hit ‘publish’, and that you proudly watched get the crap shared out of it.
The slightly bizarre, yet highly effective cure for writer’s block
So to get past writer’s block you have to actually start writing again—that means you should stop:
What you should do: change the context, change the scene.
The action I’ve taken to cure my writer’s block has worked 100% of the time is people watching—fixating my attention on a person that strikes my interest and creating a story in my mind about them.
Here’s the process flow I use:
Grab laptop or legal pad>go to airport or coffee shop>find subject>create story about them in my mind>write story
I’ve successfully used this tactic at airports like Atlanta Hartsfield-Jackson, Amsterdam’s Schiphol, Heathrow, and Stockholm-Arlanda. And just about at any coffee shop, including Starbucks.
Sound bizarre? OK. But if you’re not willing to put yourself in an awkward situation, to get weird looks and take risks, you’re not serious about getting past the writer’s block and getting back to the work of creating phenomenal content.
How to test out this writer’s block cure right now
You can test this writer’s block cure right now without putting yourself in a potentially awkward situation.
Look at this picture and study the person—study their expression, clothes, hairstyle, and imagine what they’re thinking. Then create a short but concise story in your mind about who you think they are and what kind of idiosyncrasies they have.
Once you create a basic story in your mind about this person, put your story on paper. It’ll flow and you’ll cure your writer’s block.
One last thought here—whether you’re a copywriter, blogger, or you run a Twitter account for your pet Norwegian Lundehund, Squire Norbert Pickles, it’s all about the storytelling—it’s always about storytelling.
If you try this tactic in the way I’ve outlined, please share your results in the comment section. Thanks.