How Come the Inbound Marketing Concept is not Inbound Marketed?
I loved the concept of inbound marketing, in the context that I initially understood it, especially the storytelling and community building concepts. And when I worked with the people who designed this blog I asked them to create a category … Continue reading
A Valuable Marketing Skill You Should Consider Pursuing
One of the best challenges anyone ever gave me, in the context of what this person and I did for a living, was to define marketing. Effectively communicating a message to people in a way they can relate to. That … Continue reading
An Idea to Solve the Lack of Women Speakers at Conferences Problem
I like when people talk about things that make other people think. The recent conversations about the lack of women speakers at search conferences is definitely making people think, and hopefully looking for ways to solve the problem. Hannah Smith … Continue reading
Somebody is building the Pinterest for Vine
Part of me thinks that the app Vine is on minute 5 of 15. I can be naturally skeptical of anything that doesn’t feel right or that doesn’t makes sense, so because of that I think Vine can get to … Continue reading
Why Universities Need To Teach More than Internet Marketing
Antony Pensebene published a post on the Saloon of Literature titled, “Dear Universities, Teach Internet Marketing”. This piece made me think about something I felt passionately about in the past, which is higher education. Higher education is something I strongly … Continue reading
A Visual Story That Explains Why Engagement on Facebook Should Drop
By no means will this image electrify you. I have no idea how to use Illustrator, so I used Jing to create a story out of this Facebook screenshot. I wanted to post this image to tell the story about … Continue reading
The Most Laughable Tweet and Quote of 2012
By a unanimous vote of 1, this is the most laughable Tweet and quote that I saw on Twitter in 2012: @mattcutts “We don’t care whether we make money or lose money. … The question is.. Is this good for … Continue reading
Here Is An Unboring Site In A Boring Industry
I think whenever you write anything positive about how much you like a business site, and you don’t have data to prove if the site “works”, you’ll probably get called out by some marketer for being too subjective. Sorry. There’s … Continue reading
The Strange Place Where Opportunity Hides
Experience. Travel. Listening to stories. Those are three things that can change your perspective about life, people, and opportunity. The combination of experience, travel, and listening to stories has changed my perspective about people, and about finding opportunity in particular. … Continue reading
Do Those Who Teach Really Teach Because They Can’t Do?
I just watched the LA Kings win the Stanley Cup. When I watch an NHL team win the Stanley Cup I get emotional, regardless of which team wins because it’s the Stanley Cup and the Stanley Cup is the most … Continue reading
Impressions of a Company that Thinks Beyond the Next Quarter: SEOmoz
This is a guest post from Shawn Cohen. I asked Shawn to share the story about his tour of SEOmoz. Shawn happened to time the tour perfectly – the day Rand announced to the world they completed an $18M round … Continue reading
A Well-known VC Answers: Why Do People Become Venture Capitalists?
What exactly compels people to become venture capitalists? Recently, in the span of about a week I saw competitors to the company where I am the marketing director get $10M, $16M, and $35M in VC money. This got them written … Continue reading
Leaders: Stop Telling Millennials to Change the World
For the past few years I’ve had the privilege of working with Millennials and getting to know many on a personal level. I can’t say I always counted it a privilege, but after taking the time to understand how their … Continue reading
