Core Values: Create Them Only If You Can Keep Them
Does your company have core values? And are you keeping them? There is probably a textbook definition of core values. I have my own: Core values are simple to understand belief statements that tell the story about your company and … Continue reading
A Well-known VC Answers: Why Do People Become Venture Capitalists?
What exactly compels people to become venture capitalists? Recently, in the span of about a week I saw competitors to the company where I am the marketing director get $10M, $16M, and $35M in VC money. This got them written … Continue reading
Will Your Content Ever Really Be Great Without This?
You have to create great content – it’s what every blogger on every inbound marketing, SEO, and social media blog is telling you. Create great content. Heard it 1,849,207 times. Got it. Thanks. Two questions for the Create Great Content … Continue reading
Why Marketers Should Become Friends with SEOs
In the past year I’ve been to four SEO conferences, all of them by Distilled. Between the four conferences I’ve met at least 100 SEOs. At the second conference I noticed a consistent pattern that played out when I met … Continue reading
Is Google Running an SEO Scam With Google+ and AuthorRank?
By now, you’ve experienced personal search results through Google Search Plus Your World (SPYW). But if you’re an SEO, blogger, or content creator have you considered how the connection between SPYW, Google+, the rel=“author” tag, and now AuthorRank could be … Continue reading
Get Paid To Get Off the Internet: Poll + $50 Amazon Gift Card Giveaway
Ask a Baby boomer where they were when they heard JFK was assassinated and they will remember. Ask me where I was when I heard Kurt Cobain died and I will tell you every little detail of that day. It’s … Continue reading
Leaders: Stop Telling Millennials to Change the World
For the past few years I’ve had the privilege of working with Millennials and getting to know many on a personal level. I can’t say I always counted it a privilege, but after taking the time to understand how their … Continue reading
How to Write a Headline on Google+ That Gets Indexed and Clicked On
Headlines – I ♥ writing headlines. For copywriters, the feeling that comes from writing a killer headline must be the same feeling a sommelier gets when they discover and uncork that perfect bottle of wine. Well, that’s how I like … Continue reading
The Slightly Bizarre, Yet Highly Effective Cure for Writer’s Block
If you write copy or blog, you get writer’s block. And you’ve probably tried various tactics to get over writer’s block. The problem is those tactics don’t work consistently, right? The cure I’m going to reveal is slightly bizarre, but … Continue reading
How To Get A Followed Link From Klout In 1 Simple Step
I sort of feel bad for Klout these days, you know with Pinterest being the site du jour for ego stroking and whatnot. And while Klout is probably one of those sites you love to hate and hate to love, … Continue reading
