Lately, it’s been an almost weekly occurrence for a blogger to out an SEO or marketing agency for supposedly doing things like buying links or buying Twitter followers.
Of course, these bloggers can’t prove anything. Their outing posts are filled with speculation and conjecture. The outing has no relevant point and adds little value to the marketing community.
But I don’t see this outing stopping any time soon because it’s such an easy way to create click-curiosity and drive pageviews.
Outers, let me save you the trouble
In the highly unlikely event I ever get some name recognition or do anything that would make me out-bait, I figure it might be wise to just go ahead and out myself now:
IN 10 YEARS AS A MARKETER I HAVE DONE SOME VERY CRAPPY MARKETING THAT HAS SUCKED TREMENDOUSLY AND HAS RETURNED TERRIBLE ROI.
Here are the dirty details you outers love so much
When outing an SEO or marketer for something they may or may not have actually done, it’s the dirty details that drive the retweets. So outers, here are your dirty details:
I think you get the idea, but if you need more real life examples of crappy marketing I’ve done that didn’t build trust and earn people’s business I’ll happily provide those to you.
Final word to the outers
As SEOs and marketers, we’ve all done it wrong, knowingly and unknowingly. But it doesn’t mean we aren’t working to get better, to grow, and to use marketing as a means to earn people’s attention and trust.
Other than making enemies and alienating yourself, I’m not sure what you get from outing people. I just ask you to consider that there are far better ways to provide value and to get people to think differently about SEO and marketing.