How to Write a Headline on Google+ That Gets Indexed and Clicked On

Headlines – I ♥ writing headlines. For copywriters, the feeling that comes from writing a killer headline must be the same feeling a sommelier gets when they discover and uncork that perfect bottle of wine.

Well, that’s how I like to romanticize the art of headline writing.

I got my first headline writing high in 1998 and I’ve been a headline writing addict ever since. In fact, when I write a blog post or email, I typically write the headline first, and then craft my content around that headline – if I don’t love my headline, I won’t love my content.

When it comes to posting content on Google+, there’s no legit field to write a proper headline (Sergey Brin, fix this, пожалуйста?).

But after discovering how Google crawls and indexes Google+ content, I realized that you should write a headline, in 65 characters or less, to communicate a succinct message explaining exactly what your post and content is about.

Oh, you don’t ‘get’ Google+ and you’re ignoring it? Behold Dan Cristo as he does a fantastic job explaining why you’re a fool if you think Google+ is a failure and should be ignored.

How to Write a Headline on Google+ That Gets Crawled and Indexed

Here’s what a Google+ headline looks like in the SERPs (Search Engine Results Pages):

How to write a headline in Google+

Notice the headline Google indexed on my Google+ post: ‘Klout got a little less lame after discovering they will give you…

Give you what? A coffee date with Dave Grohl?

That’s a crappy headline I’d never knowingly write because it’s vague, uninteresting, and thoughtless. If I could go back and re-write what I originally put in the ‘share what’s new’ box in Google+, I’d write:

How to Get a Followed Link from Klout in 1 Simple Step

So here’s the simple one-step process to writing a headline on Google+:

1. Write something interesting, intriguing, and click-worthy, in 65 characters or less, in the Google+ ‘share what’s new box’.

People scan the SERPs like they scan magazines and newspapers

You should write an intriguing Google+ headline because people are skimmers and your headline is what their eyes will fixate on for a few milliseconds as they scan the SERPs. Pique their interest with a click-worthy headline and you’ve earned yourself a click through. Simple.

This Google+ headline tactic isn’t even really about SEO, it’s about the users. You know, those human beings who are looking at the SERPs for great content that captures their attention and offers the promise of something that will make their life better.

Post every piece of content to Google+ for instant crawling and indexing

Last thing here—post every single piece of content you create on Google+. Put a link on your Google+ and Google will almost instantly crawl and index your content. And please, spend a few moments crafting a headline that will earn you a click through.

Thanks to Mark Traphagen, Director of Social Media Marketing at Virante, for inspiring me to write this post (mostly because he rightfully beat me in the SERPs for a piece of my own content).

Got a great headline you’re proud of? Drop it in the comment section so we can give you heaps of praise and adulation.

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  • http://thisisdust.com/blog-news Kyle Newsam

    Thanks David. I knew Google+ was good for SEO but was certainly unaware of the speed that posts got indexed. I’ll have to test this out for myself.

    Kyle

    • http://www.davidmcohen.com/ David Cohen

      You’re welcome, Kyle. Yeah the speed at which Google crawls and indexes Google+ posts is amazing. You may know this already, but when you post your content on Google+, be sure to make every posts public in addition to whichever circles you share it with (just learned that lesson).

      • http://frasercain.com Fraser Cain

        Great article David, but the irony is killing me. You don’t have any way here on your blog to circle you on G+. 

        • http://www.davidmcohen.com/ David Cohen

          Great point, Fraser. As much as I love irony, yeah, it’s lame. This is my first blog so I’m still figuring it out as I go. Getting the Googel+ encircle button is next on the fix-list. Thanks.

  • http://thisisdust.com/blog-news Kyle Newsam

    Thanks David. I knew Google+ was good for SEO but was certainly unaware of the speed that posts got indexed. I’ll have to test this out for myself.

    Kyle

    • http://www.davidmcohen.com/ David Cohen

      You’re welcome, Kyle. Yeah the speed at which Google crawls and indexes Google+ posts is amazing. You may know this already, but when you post your content on Google+, be sure to make every posts public in addition to whichever circles you share it with (just learned that lesson).

      • http://frasercain.com Fraser Cain

        Great article David, but the irony is killing me. You don’t have any way here on your blog to circle you on G+. 

        • http://www.davidmcohen.com/ David Cohen

          Great point, Fraser. As much as I love irony, yeah, it’s lame.
          This is my first blog so I’m still figuring it out as I go.
          Getting the Googel+ encircle button is next on the fix-list. Thanks.

  • http://thisisdust.com/blog-news Kyle Newsam

    Thanks David. I knew Google+ was good for SEO but was certainly unaware of the speed that posts got indexed. I’ll have to test this out for myself.

    Kyle

    • http://www.davidmcohen.com/ David Cohen

      You’re welcome, Kyle. Yeah the speed at which Google crawls and indexes Google+ posts is amazing. You may know this already, but when you post your content on Google+, be sure to make every posts public in addition to whichever circles you share it with (just learned that lesson).

      • http://frasercain.com Fraser Cain

        Great article David, but the irony is killing me. You don’t have any way here on your blog to circle you on G+. 

        • http://www.davidmcohen.com/ David Cohen

          Great point, Fraser. As much as I love irony, yeah, it’s lame.
          This is my first blog so I’m still figuring it out as I go.
          Getting the Googel+ encircle button is next on the fix-list. Thanks.

  • SanjayKumar99

    that was amazing useful for the content posters,but what about the normal people who just want a social network.

  • http://findcrazy.blogspot.com/ sanjay

    that was amazing useful for the content posters,but what about the normal people who just want a social network.

  • http://findcrazy.blogspot.com/ sanjay

    that was amazing useful for the content posters,but what about the normal people who just want a social network.

  • Pingback: Mit Google+ Headlines in die SERPs | Online Marketing News

  • Pingback: Mit Google+ Headlines in die SERPs | Online Marketing News

  • http://www.VideoLeadsOnline.com/ Ronnie Bincer

    You did not mention that it is a good idea (visually at least) to make the Headline text *Bold* – done like that on Google+ (putting the Asterisk symbol just before and just after the text you want to be bold). So 65 Characters or less is the best size? Cool. Thanks for the post. 

    • http://www.davidmcohen.com/ David Cohen

      Phenomenal tip! Somebody told me you can bold the headline but they didn’t know how and neither did I. Thank you very much.

      And yes, if you want to avoid the … keep your headline to 65 characters (or less). As I noted above, when I posted my article on getting a followed link from Klout, the headline Google indexed didn’t make any sense. Thanks again for the great tip.

      • JasonManion

        Underscores directly before and after anything you write on Google+ will italicize it.

  • http://www.VideoLeadsOnline.com Video SEO Hound

    You did not mention that it is a good idea (visually at least) to make the Headline text *Bold* – done like that on Google+ (putting the Asterisk symbol just before and just after the text you want to be bold). So 65 Characters or less is the best size? Cool. Thanks for the post. 

    • http://www.davidmcohen.com/ David Cohen

      Phenomenal tip! Somebody told me you can bold the headline but they didn’t know how and neither did I. Thank you very much.

      And yes, if you want to avoid the … keep your headline to 65 characters (or less). As I noted above, when I posted my article on getting a followed link from Klout, the headline Google indexed didn’t make any sense. Thanks again for the great tip.

      • JasonManion

        Underscores directly before and after anything you write on Google+ will italicize it.

  • http://www.VideoLeadsOnline.com Video SEO Hound

    You did not mention that it is a good idea (visually at least) to make the Headline text *Bold* – done like that on Google+ (putting the Asterisk symbol just before and just after the text you want to be bold). So 65 Characters or less is the best size? Cool. Thanks for the post. 

    • http://www.davidmcohen.com/ David Cohen

      Phenomenal tip! Somebody told me you can bold the headline but they didn’t know how and neither did I. Thank you very much.

      And yes, if you want to avoid the … keep your headline to 65 characters (or less). As I noted above, when I posted my article on getting a followed link from Klout, the headline Google indexed didn’t make any sense. Thanks again for the great tip.

      • JasonManion

        Underscores directly before and after anything you write on Google+ will italicize it.

  • Brian Meagher

    Nice tips. Thanks!

    Can you clarify this sentence for me? “Last thing here—post every single piece of content you create on Google+.”I’m assuming you mean content that we create elsewhere, such as our blogs, or even a Facebook post? Although, I guess the Facebook post wouldn’t generate any traffic (to me) that would be of any value.

    • http://www.davidmcohen.com/ David Cohen

      Yes, all content you create on your blog or site. Basically, anything you author and publish. With the way Google is changing their algorithms and devaluing the article marketing spam, I think Google will put more value and relevance on AuthorRank.So, connecting your content to your Google+ profile should be a very smart strategy moving forward.

  • Brian Meagher

    Nice tips. Thanks!

    Can you clarify this sentence for me? “Last thing here—post every single piece of content you create on Google+.”I’m assuming you mean content that we create elsewhere, such as our blogs, or even a Facebook post? Although, I guess the Facebook post wouldn’t generate any traffic (to me) that would be of any value.

    • http://www.davidmcohen.com/ David Cohen

      Yes, all content you create on your blog or site. Basically, anything you author and publish. With the way Google is changing their algorithms and devaluing the article marketing spam, I think Google will put more value and relevance on AuthorRank.So, connecting your content to your Google+ profile should be a very smart strategy moving forward.

    • http://www.davidmcohen.com David Cohen

      Yes, all content you create on your blog or site. Basically, anything you author and publish. With the way Google is changing their algorithms and devaluing the article marketing spam, I think Google will put more value and relevance on AuthorRank.

  • Brian Meagher

    Nice tips. Thanks!

    Can you clarify this sentence for me? “Last thing here—post every single piece of content you create on Google+.”I’m assuming you mean content that we create elsewhere, such as our blogs, or even a Facebook post? Although, I guess the Facebook post wouldn’t generate any traffic (to me) that would be of any value.

    • http://www.davidmcohen.com/ David Cohen

      Yes, all content you create on your blog or site. Basically, anything you author and publish. With the way Google is changing their algorithms and devaluing the article marketing spam, I think Google will put more value and relevance on AuthorRank.So, connecting your content to your Google+ profile should be a very smart strategy moving forward.

    • http://www.davidmcohen.com David Cohen

      Yes, all content you create on your blog or site. Basically, anything you author and publish. With the way Google is changing their algorithms and devaluing the article marketing spam, I think Google will put more value and relevance on AuthorRank.

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