Inbound Marketing
Inbound Marketing is about starting conversations, offering value, and developing relationships to earn trust and build sustainable business.
Why Marketers Should Become Friends with SEOs
In the past year I’ve been to four SEO conferences, all of them by Distilled. Between the four conferences I’ve met at least 100 SEOs. At the second conference I noticed a consistent pattern that played out when I met … Continue reading
Is Google Running an SEO Scam With Google+ and AuthorRank?
By now, you’ve experienced personal search results through Google Search Plus Your World (SPYW). But if you’re an SEO, blogger, or content creator have you considered how the connection between SPYW, Google+, the rel=“author” tag, and now AuthorRank could be … Continue reading
Get Paid To Get Off the Internet: Poll + $50 Amazon Gift Card Giveaway
Ask a Baby boomer where they were when they heard JFK was assassinated and they will remember. Ask me where I was when I heard Kurt Cobain died and I will tell you every little detail of that day. It’s … Continue reading
How to Write a Headline on Google+ That Gets Indexed and Clicked On
Headlines – I ♥ writing headlines. For copywriters, the feeling that comes from writing a killer headline must be the same feeling a sommelier gets when they discover and uncork that perfect bottle of wine. Well, that’s how I like … Continue reading
How To Get A Followed Link From Klout In 1 Simple Step
I sort of feel bad for Klout these days, you know with Pinterest being the site du jour for ego stroking and whatnot. And while Klout is probably one of those sites you love to hate and hate to love, … Continue reading
The ROI of Attending a Distilled Conference—Quantified
Disclaimer: I was not compensated by anybody to write this post or to get in front of the camera and tell my story. When was the last time you paused to evaluate if the actions you take are improving the … Continue reading
A Tale of Two SEO Agencies: How One Got Our Trust & the Other Didn’t
In A Tale of Two Cities, Charles Dickens compares and contrasts Paris and London as they go through a time of societal revolution (that’s my take on it). Now I hate to use the word ‘revolution’, it’s so cliché, but … Continue reading
What a Moonshiner Taught Me about Inbound Marketing
Moonshine and inbound marketing? This is not a gimmick post, stick with me, I promise there’s substance here, but first I need to give you the back story. In the late ’90s the scene in Atlanta exploded, drawing celebrities, rich … Continue reading