Inbound Marketing

Take another look at the picture. Get an idea about what you think is happening. Maybe even quickly make up a story in your mind about the people in the picture. Now take a look at the picture again, but … Continue reading →

I have another post that has some ideas about how community-driven publishing platforms can create context for people, but in the meantime, there’s this one. A year ago, maybe more, I read a guide from Distilled that logically and creatively … Continue reading →

If you landed here to get a tip/trick/idea/screenshot, don’t worry, you can get that in the second half of the post. But as is customary here, I want to create some context by telling you a story. While the weather … Continue reading →

When I heard Alessio Madeyski, the creator of the “Meet Your SEO” series, left molecular biology for a career in marketing, I was intrigued. It’s not a story you hear too often. Alessio’s the kind of person you want to … Continue reading →

Really, why? Employers are looking for so-called Ninja Guru Wizards who can singlehandedly design and code landing pages, write copy, optimize for search, launch PPC campaigns and develop entire marketing strategies to achieve desired results and grow revenue. And online … Continue reading →

PR is dead. Social is dead. Blogging is dead. Oh, and SEO is dead (according to some guy on Forbes who interviewed an article spinner). Alright. If everything we know and everything we do as marketers is supposedly dead, maybe … Continue reading →

This post begins with a story. If you want to go directly to the actual marketing plan, the lead generation landing page and the results, scroll down. Wil Reynolds wrote a post about hiring two SEOs who got his attention. … Continue reading →

SEOs – the seemingly mystical creatures that live in the netherworld of the internet and usually only surface for beer or really expensive whiskey. Four years ago I launched a startup and I hired an SEO to help me with … Continue reading →

Lately, it’s been an almost weekly occurrence for a blogger to out an SEO or marketing agency for supposedly doing things like buying links or buying Twitter followers. Of course, these bloggers can’t prove anything. Their outing posts are filled … Continue reading →

Does your company have core values? And are you keeping them? There is probably a textbook definition of core values. I have my own: Core values are simple to understand belief statements that tell the story about your company and … Continue reading →