Author Archives: David Cohen

The ROI of Attending a Distilled Conference—Quantified

Disclaimer: I was not compensated by anybody to write this post or to get in front of the camera and tell my story. When was the last time you paused to evaluate if the actions you take are improving the … Continue reading

Category: Inbound Marketing | 69 Comments

A Tale of Two SEO Agencies: How One Got Our Trust & the Other Didn’t

In A Tale of Two Cities, Charles Dickens compares and contrasts Paris and London as they go through a time of societal revolution (that’s my take on it). Now I hate to use the word ‘revolution’, it’s so cliché, but … Continue reading

Category: Inbound Marketing | 27 Comments

What a Moonshiner Taught Me about Inbound Marketing

Moonshine and inbound marketing? This is not a gimmick post, stick with me, I promise there’s substance here, but first I need to give you the back story. In the late ’90s the scene in Atlanta exploded, drawing celebrities, rich … Continue reading

Category: Inbound Marketing | 6 Comments

5 Questions Every Copywriter Needs Answers To When Conversions Matter

You might be thinking, “Great, another stupid blog post with 5 worthless secrets about copywriting”. Nope. I don’t deal with so-called copywriting ‘secrets’ on the Altered States of Marketing blog. Well OK, there is one copywriting secret I can give … Continue reading

Category: Copywriting | Leave a comment