Author Archives: David Cohen

Core Values: Create Them Only If You Can Keep Them

Does your company have core values? And are you keeping them? There is probably a textbook definition of core values. I have my own: Core values are simple to understand belief statements that tell the story about your company and … Continue reading

Category: Inbound Marketing | 1 Comment

A Well-known VC Answers: Why Do People Become Venture Capitalists?

What exactly compels people to become venture capitalists? Recently, in the span of about a week I saw competitors to the company where I am the marketing director get $10M, $16M, and $35M in VC money. This got them written … Continue reading

Category: Personal | 19 Comments

Will Your Content Ever Really Be Great Without This?

You have to create great content – it’s what every blogger on every inbound marketing, SEO, and social media blog is telling you. Create great content. Heard it 1,849,207 times. Got it. Thanks. Two questions for the Create Great Content … Continue reading

Category: Copywriting | 7 Comments

Why Marketers Should Become Friends with SEOs

In the past year I’ve been to four SEO conferences, all of them by Distilled. Between the four conferences I’ve met at least 100 SEOs. At the second conference I noticed a consistent pattern that played out when I met … Continue reading

Category: Inbound Marketing | 7 Comments

Is Google Running an SEO Scam With Google+ and AuthorRank?

By now, you’ve experienced personal search results through Google Search Plus Your World (SPYW). But if you’re an SEO, blogger, or content creator have you considered how the connection between SPYW, Google+, the rel=“author” tag, and now AuthorRank could be … Continue reading

Category: Inbound Marketing | 33 Comments

Get Paid To Get Off the Internet: Poll + $50 Amazon Gift Card Giveaway

Ask a Baby boomer where they were when they heard JFK was assassinated and they will remember. Ask me where I was when I heard Kurt Cobain died and I will tell you every little detail of that day. It’s … Continue reading

Category: Inbound Marketing | 30 Comments

Leaders: Stop Telling Millennials to Change the World

For the past few years I’ve had the privilege of working with Millennials and getting to know many on a personal level. I can’t say I always counted it a privilege, but after taking the time to understand how their … Continue reading

Category: Personal | 28 Comments

How to Write a Headline on Google+ That Gets Indexed and Clicked On

Headlines – I ♥ writing headlines. For copywriters, the feeling that comes from writing a killer headline must be the same feeling a sommelier gets when they discover and uncork that perfect bottle of wine. Well, that’s how I like … Continue reading

Category: Inbound Marketing | 35 Comments

The Slightly Bizarre, Yet Highly Effective Cure for Writer’s Block

If you write copy or blog, you get writer’s block. And you’ve probably tried various tactics to get over writer’s block. The problem is those tactics don’t work consistently, right? The cure I’m going to reveal is slightly bizarre, but … Continue reading

Category: Copywriting | 26 Comments

How To Get A Followed Link From Klout In 1 Simple Step

I sort of feel bad for Klout these days, you know with Pinterest being the site du jour for ego stroking and whatnot. And while Klout is probably one of those sites you love to hate and hate to love, … Continue reading

Category: Inbound Marketing | 75 Comments