Author Archives: David Cohen

I loved the concept of inbound marketing, in the context that I initially understood it, especially the storytelling and community building concepts. And when I worked with the people who designed this blog I asked them to create a category … Continue reading →

One of the best challenges anyone ever gave me, in the context of what this person and I did for a living, was to define marketing. Effectively communicating a message to people in a way they can relate to. That … Continue reading →

I like when people talk about things that make other people think. The recent conversations about the lack of women speakers at search conferences is definitely making people think, and hopefully looking for ways to solve the problem. Hannah Smith … Continue reading →

Part of me thinks that the app Vine is on minute 5 of 15. I can be naturally skeptical of anything that doesn’t feel right or that doesn’t makes sense, so because of that I think Vine can get to … Continue reading →

Antony Pensebene published a post on the Saloon of Literature titled, “Dear Universities, Teach Internet Marketing”. This piece made me think about something I felt passionately about in the past, which is higher education. Higher education is something I strongly … Continue reading →

By no means will this image electrify you. I have no idea how to use Illustrator, so I used Jing to create a story out of this Facebook screenshot. I wanted to post this image to tell the story about … Continue reading →

By a unanimous vote of 1, this is the most laughable Tweet and quote that I saw on Twitter in 2012: @mattcutts “We don’t care whether we make money or lose money. … The question is.. Is this good for … Continue reading →

I think whenever you write anything positive about how much you like a business site, and you don’t have data to prove if the site “works”, you’ll probably get called out by some marketer for being too subjective. Sorry. There’s … Continue reading →