Author Archives: David Cohen

10 Insights from a Molecular Biologist Turned SEO

When I heard Alessio Madeyski, the creator of the “Meet Your SEO” series, left molecular biology for a career in marketing, I was intrigued. It’s not a story you hear too often. Alessio’s the kind of person you want to … Continue reading

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Why Marketers Should Be SEO, PPC, Coding and Copywriting Guru Ninjas

Really, why? Employers are looking for so-called Ninja Guru Wizards who can singlehandedly design and code landing pages, write copy, optimize for search, launch PPC campaigns and develop entire marketing strategies to achieve desired results and grow revenue. And online … Continue reading

Category: Inbound Marketing | 23 Comments

Caring Is Alive

PR is dead. Social is dead. Blogging is dead. Oh, and SEO is dead (according to some guy on Forbes who interviewed an article spinner). Alright. If everything we know and everything we do as marketers is supposedly dead, maybe … Continue reading

Category: Inbound Marketing | 2 Comments

How my 18 Year Old SEO Intern Generated $35,364 in Revenue in 30 Days

This post begins with a story. If you want to go directly to the actual marketing plan, the lead generation landing page and the results, scroll down. Wil Reynolds wrote a post about hiring two SEOs who got his attention. … Continue reading

Category: Inbound Marketing | 62 Comments

How You Are Making Your SEOs Life Miserable and How You Can Stop

SEOs – the seemingly mystical creatures that live in the netherworld of the internet and usually only surface for beer or really expensive whiskey. Four years ago I launched a startup and I hired an SEO to help me with … Continue reading

Category: Inbound Marketing | 6 Comments

The Strange Place Where Opportunity Hides

Experience. Travel. Listening to stories. Those are three things that can change your perspective about life, people, and opportunity. The combination of experience, travel, and listening to stories has changed my perspective about people, and about finding opportunity in particular. … Continue reading

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Do Those Who Teach Really Teach Because They Can’t Do?

I just watched the LA Kings win the Stanley Cup. When I watch an NHL team win the Stanley Cup I get emotional, regardless of which team wins because it’s the Stanley Cup and the Stanley Cup is the most … Continue reading

Category: Personal | 4 Comments

Impressions of a Company that Thinks Beyond the Next Quarter: SEOmoz

This is a guest post from Shawn Cohen. I asked Shawn to share the story about his tour of SEOmoz. Shawn happened to time the tour perfectly – the day Rand announced to the world they completed an $18M round … Continue reading

Category: Personal | 3 Comments

An Outing Post: I’m Outing Myself – I’ve Done Crappy Marketing

Lately, it’s been an almost weekly occurrence for a blogger to out an SEO or marketing agency for supposedly doing things like buying links or buying Twitter followers. Of course, these bloggers can’t prove anything. Their outing posts are filled … Continue reading

Category: Inbound Marketing | 14 Comments

Core Values: Create Them Only If You Can Keep Them

Does your company have core values? And are you keeping them? There is probably a textbook definition of core values. I have my own: Core values are simple to understand belief statements that tell the story about your company and … Continue reading

Category: Inbound Marketing | 1 Comment