By no means will this image electrify you. I have no idea how to use Illustrator, so I used Jing to create a story out of this Facebook screenshot. I wanted to post this image to tell the story about why I can't engage on Facebook any longer, and why I think engagement on Facebook could likely drop in the future:
Facebook doesn't make much sense and doesn't seem to be evolving into a platform that will bring the world closer together. Facebook drives people apart.
When other social channels get more creative and innovative in the ways that they give people the ability to create context around the content they are publishing, maybe Facebook's shareholders will go on alert.
As a marketer, I appreciate that Mark Zuckerberg and his comrades in Palo Alto are getting more creative with the ways they can deliver highly targeted advertising. But if people stop using Facebook, so what? And if people lie about themselves on Facebook, does the personalized targeting even matter?
If you're a Facebook advertiser how is your conversion-per-clickthrough or revenue-per-clickthrough looking? Up or down? Flat? Not sure?
Facebook, et al, find a better way to let people create context around the content they are sharing. And maybe even want to tell the truth a little better so the world can come closer together.