One of the best challenges anyone ever gave me, in the context of what this person and I did for a living, was to define marketing.

Effectively communicating a message to people in a way they can relate to.

That was my answer. I don’t remember what her answer was, but I probably rolled my eyes a half second into her definition because I know for sure we never had that discussion again. We never even talked about our answers. The conversation ended like a Wes Anderson movie.

A valuable marketing skill

If you’re out somewhere and you meet somebody that attracts your interest, and they ask you what you do, you’re going to romanticize it. You know it. It’s not a bad thing at all. You’re just trying to be memorable.

It could be effective. According to friends.

Marketers that help people become memorable, or help brands become memorable should probably be considered among the best at what they do. And if you can figure out how to do this, you should go far doing what you love, without worrying about money or what people think about you.

This is a valuable marketing skill. Helping someone or something become memorable. Memorable things and memorable people are talked about for a long time after they are gone. That feels like real marketing.

Once you get the memorable thing figured out, it’s probably easier to keep the story going.